Focusing Wrong

Over the last one or two years, I’ve thought about building and managing my own blogging and newsletter platforms for Hulry.

Looking at the expenses of my current blogging platform, Ghost and email marketing platform, MailerLite, a low-cost self-hosted option, seemed pretty lucrative.

But, whenever I’ve dug down into estimating the amount of work and time required to build and continually manage these platforms, one thing has always been clear:

I’m focusing on solving the wrong problems.

In content creation, the primary focus should be on learning, experimenting with ideas and creating content.

The tools needed to get my work out to the public are already there. These problems have already been solved, and there’s nothing I would do that adds value to what’s already there. Except maybe reduce my spending budget a bit.

But investing time in that area means I’m depriving myself of time and energy to work on producing what matters — good content.

In life, we often end up focusing on the wrong problems. Maybe it’s a distraction that pulls us that way, or perhaps we’re bored working on the same thing day after day.

Focus shifting happens. It’s natural and very human.

When that happens, it’s wise to take a step back and see whether what you’re trying to solve actually needs solving.

We can use our limited time working on things where we can add value and feel purposeful instead.